A CAPTAIN'S WISDOM
CAPTAIN MORGAN
What if an alcohol brand launched a campaign that openly acknowledged its link to drunk driving?

The Captain's Wisdom campaign aims to raise awareness about the dangers of drunk driving in a raw and impactful way by showcasing real stories of individuals, with Captain Morgan symbolically representing those who made the grave mistake of driving while intoxicated, and the consequences they have faced.
TEAM
Art Director: Emil Sörensen