CONNECTED BIKE BELL
VOLVO
BRIEF
How can Volvo make more people feel safe beyond the car with the help of existing technology?
SOLUTION
Cyclists would be safer in traffic if there was a way for them to communicate with motorists. That’s why we developed the Connected Bike Bell - a digital bicycle bell which allows cyclists to communicate with motorists via the Volvo Cars app.
CASEFILM
PROTOTYPE
OOH
JURY ROOM VIDEO
TEAM
Art Directors: Emil Sörensen, Sandra Alwan & Clara Pagh
Copywriters: Albert Bäckman & Rebecka Rydgren