IRREGULAR STRIPE
HJÄRTEBARNSFONDEN
BRIEF
Create a campaign for Hjärtebarnsfonden. It should drive awareness and fundraising.
SOLUTION
Heart disease does not show external symptoms and can therefore, easily go unnoticed. This is why we created the Irregular Stripe collection - a collaboration between Polarn o. Pyret and Hjärtebarnsfonden, that shows children’s irregular heartbeats on the outside, just by making a minor change to their iconic clothing pattern.
FROM SEASONAL TO IRREGULAR
COLLECTION
HOME PAGE
PRODUCT PAGE
OOH
PRODUCT TAG
TEAM
Art Directors: Emil Sörensen & Stella Jeansson
Copywriters: Ronja Svahn & Ellen Almqvist