CONNECTED BIKE BELL
VOLVO CARS
BRIEF
Come up with an innovative idea beyond the car that saves even more lives.
SOLUTION
There is a communication gap between cyclists and motorists—cyclists' traditional bells often go unheard by drivers, leading to accidents. To solve this, we developed a digital bell that connects to the Volvo Cars app within range, allowing drivers to hear the cyclist's bell from inside the car.
CASE STUDY
THE PRODUCT
TEAM
Art Directors: Emil Sörensen, Sandra Alwan & Clara Pagh
Copywriters: Albert Bäckman & Rebecka Rydgren