WORD WASHING
DUOLINGO
BRIEF
Get more people to download Duolingo. 

SOLUTION
Obscene graffiti words are common on the streets. However, these words can have different, non-offensive meanings in other languages. The "Word Washing" campaign, aims to wash of the meanings of these words by pressure washing their non offensive meanings in other languages.
OUT OF HOME
TEAM
Art Director: Emil Sörensen