PLEASURE BAR
VELVEETA
How can Gen Z live a life of outrageous pleasure when society dictates what foods are acceptable to enjoy? Velveeta cheese is a guilty pleasure for many, but it is looked down upon by boring food snobs. Although young pleasure-seekers wish to, it's still not socially acceptable to eat Velveeta cheese in public. However, it's always appropriate to eat a protein bar.
CASE STUDY
THE PRODUCT
OUT OF HOME
LENTICULAR PRINT
KEY VISUAL
TEAM
Art Directors: Emil Sörensen, Sandra Alwan & Clara Pagh
Copywriters: Rebecka Rydgren & Lucas Klarén