QUICKSAVER
WELLS FARGO
Gamers constantly hit the F5 key to quicksave game progress, demonstrating an innate saving behavior without realizing it. What if you could combine game saving progress with saving money?

Quicksaver - by Wells Fargo, saves money when you save your game progress. By using a macro that connects the F5 key to your savings account, every in-game quicksave transfers a small sum of savings. Seamlessly turning an existing saving habit into another saving habit.​​​​​​​
CASE STUDY
HOW IT WORKS
IN-GAME ADS
OOH
KEY VISUAL
TEAM
Art Directors: Emil Sörensen & Clara Pagh
Copywriters: Albert Bäckman & Klas Kalderén