CURSED BY LATIN
DUOLINGO
BRIEF
Engage superfan groups in order to drive earned media that will inspire people to start and continue learning with Duolingo.
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SOLUTION
With hashtags like #witchtok getting billions of views, TikTok has become enchanted by the world of witchcraft and spells.

We all know the best spells originate from the language of Latin, but it's a tricky language. Even considered ”dead”. Mispronouncing those spells could cause big trouble. Let's help WitchTokkers get it right to avoid any spooky mishaps.
TEAM
Art Director: Emil Sörensen
Copywriter: Lucas Klarén & Elias Wirensjö