THE WITCHING HOUR
DUOLINGO
BRIEF
Engage superfan groups in order to drive earned media that will inspire people to start and continue learning with Duolingo.
SOLUTION
With hashtags like #witchtok getting billions of views, TikTok has become enchanted by the world of witchcraft and spells.
We all know the best spells originate from the language of Latin, but it's a tricky language. Even considered ”dead”. Mispronouncing those spells could cause big trouble. Let's help WitchTokkers get it right to avoid any spooky mishaps.
We all know the best spells originate from the language of Latin, but it's a tricky language. Even considered ”dead”. Mispronouncing those spells could cause big trouble. Let's help WitchTokkers get it right to avoid any spooky mishaps.
CASE STUDY
DOOH
TAROT CARDS IN LATIN
KEY VISUAL
TEAM
Art Director: Emil Sörensen
Copywriter: Lucas Klarén & Elias Wirensjö